Review site Yelp is very important for small business owners. The facts are overwhelming – a claimed and well-maintained site on Yelp is incredibly beneficial for any small business including flower shops. Unfortunately looking after a Yelp page is less fun than pursuing likes on Facebook or followers on Twitter and it tends to get neglected.
Part of frustration is that with Yelp business owners can be feel powerless – you aren't supposed to solicit reviews, and there isn't much you can do when a bad review pops up. Feeling out of control isn't fun and in many cases it seems easier to just leave Yelp alone.
A great new Yelp infographic might change that. It gives business owners a clear plan of attack for getting good Yelp reviews and, as much as possible, managing the bad ones.