For as long as I can remember the movie business has been reported to be in trouble. When I was teenager it was the VCR that was supposed to kill it. Most recently it has been online piracy – how can you make money when anyone with an internet connection can steal your product.
But Hollywood keeps making money, in no small part because of great pricing strategies. In fact they provide so many great examples of different pricing tactics that they are often featured on the Beyond Cost Plus site.
An article was recently added that summarizes some of the best examples and highlights how Hollywood effectively uses concepts like hurdles, anchoring and more to increase sales and profits.
Few of us might be in the movie business, but almost anyone that sells or prices products can learn from them.