Using Discount Codes To Track Advertising Efforts

Great look at how discounts codes can help small business owners track the performance of their advertising/marketing efforts more accurately.


This short post on using discount codes to track advertising/marketing efforts looks at the poster below...

... and how the producer is using the promise of a 10% discount to motivate the ticket-buyer into doing something they otherwise would not care about in the least – helping the producer track the effectiveness of their various advertising and marketing efforts.