Epic Flowers focusses on solutions that deal with actual ecommerce issues and not creating solutions for problems that don’t exist.
An experienced problem-solver for Epic Flowers, Brandon Kirkland, has made a point of showing other companies how some of the best new features that are being included in Epic Flowers. Many of these were centered on the real problem of acquiring higher conversion rates.
For those unfamiliar with the term, a conversion rate is the percentage of customers who visit a site and then purchase the product that is available or do another desired action. For a floral shop, the conversion rate is the percentage of customers who purchase something on your site.
All of the Epic websites have done a great job at building a high conversion rate, and they have one of the best conversion rates on the web for floral arrangements. Still, Brandon knows that there is always going to be room for improvement, so he tries to make conversion rate better for his clients.
The work that is involved in these projects can be difficult. To make matters worse, it is usually invisible and potentially thankless. It is not nearly as exciting as being able to introduce another revenue stream to your client, but it still has a large impact. In essence, a higher conversion rate means that you simply do not lose as many customers as you did before.
Still, it is a very important aspect of your business. Every sale that you make is worth another $40 or more. These small improvements add up over time and can lead to you having a much more effective business that is able to attract even more due to its perceived success.
To most people, being able to increase their conversion rate by 1% may not seem significant, but considering that most online floral businesses only have a conversion rate of about 3% as it is, you will be able to see a 33% increase in business with this relatively small conversion improvement.
Improving your conversion rate is a real solution to a real problem. You are working to get more customers to buy your product. Now, there are many companies that hire consultants to add more features to their site that are not particularly geared towards increasing the amount of business that is garnered, but just to match other sites. This is called a solution for a non-existent problem, meaning that it is not solving a business problem, only going out the back of the company as a cost.
For many online floral businesses, this sleight of hand trick is distracting your customers with unnecessary features that will not make them more likely to buy your products. These consultants that want to redesign your site completely miss the concept of responsive design and do not attempt to capitalize on a higher conversion rate.
If you want to see some serious improvement in your conversion rate, then it is a good idea to examine some of the features that are being offered by Epic Flowers so that you can try to improve it.